Beacon for independence
- Client: Bruntwood Scitech
- Project: Afflecks Brand Dev
- Type: Brand
- Services: Brand Concept, Brand Guidelines, Brand Strategy, Visual Identity
Evolving a retail icon
Afflecks is legendary in Manchester. It’s a retail institution with a legacy of counter-culture, self-expression, and independence. They needed a new brand that paid tribute to its past whilst setting it up for the future.
Evolving a retail icon
Manchester is a city ever changing — yet some things endure. Afflecks has been a beacon for independent thinking, community, and Mancunian pride for more than three decades. When Bruntwood approached us to refresh their brand identity, we felt energised by its potential. Afflecks is more than a retail destination, it’s a safe space for bold and brilliant entrepreneurs, consumers, thinkers, dreamers, and more. This is a place for the weird and wonderful. We built this identity from the patchwork of cultures, both alternative and mainstream, that exist in and around Afflecks. We wanted to capture the raw spirit of this place and pay tribute to the brilliant makers and traders driving its success.